SPACE TOURISM UNDER THE MARKET PERSPECTIVE ON THE FUTURE OF THE INDUSTRY FROM THE EXPERIENCES OF THE COMPANY VIRGIN GALACTIC

Abstract

This article presents a brief introduction to the history of this type of tourism to understand its evolution, and presents an analysis of one of the companies in this field currently, Virgin Galactic. The research is based on data collection from the organization's website as well as news about the organization focused on the tourism area of ​​that company. The study showed that despite the restriction to a high social class of potential users, supply is increasing and there is demand, companies are looking for ways to lower travel and reach a larger audience. It was concluded that there is a market to meet different forms of desires, and despite the differences between them, they all look for the same thing, to take humanity ever further into space.